If you’re starting with YouTube in 2022, it’s a great time to start planning for 2023. Here are some steps you can take to ensure that your YouTube Business Plan is ready when the time comes.
The perspective for starting a youtube channel has changed thoroughly. It has literally become a business opportunity with no too the low investment required. Here’s how you can increase the chances of making the channel successful in the 1st year by 58%:
Once you have a YouTube Business plan, it’s time to analyze the current market. The best way to do this is by looking at what your competitors are doing and how effective their strategies are.
By looking at the current market, you can find out where your YouTube Business plan is headed and what changes need to be made for 2023.
For example, if a new competitor entered the market with different prices and products than yours, would this change anything about how you run your YouTube Business plan?
You should also look into trends in other industries that could affect how people view YouTube businesses like yours.
To make a prediction, you need to understand the variables that will affect your content in the future.
To do this, we recommend using spreadsheets. You can use them to track your predictions, actuals, and goals over time. Let’s walk through how it works:
- Go to Google Sheets and create a new document. In cell A2, enter “Prediction.” In cell B2, enter “Actual.” In cell C2, enter “Goal.”
- Next, write down some predicted numbers for views on YouTube in 2023 and fill in column A with those numbers (remembering that they should be based on current data).
Then write down some estimated numbers for views on YouTube in 2023 and fill in column B with those values (keeping them based on current data).
Finally, write down some desired goals for views on YouTube in 2023 and fill in column C with those values (also keeping them based on current data).
Pick your video niche
Picking your niche is the first step in starting a YouTube Business plan, and it’s essential to make sure you choose something that will work for you.
If your channel does not have a specific focus, you won’t be able to appear in search results for particular keywords or topics.
This means that people won’t be able to find you or learn about what your channel has to offer. It is recommended to pick one niche and stick to it until you’re ready to expand into other places.
When picking a niche, a good place to start is by looking at which types of videos get the most views on YouTube.
Many people like watching skincare tutorials because they want their skin to look healthy and beautiful, so if this interests you, then perhaps this would make sense as a video topic?
On the other hand, there are some popular categories, such as gaming content (like Minecraft) which gets millions upon millions of views every day; and these types might not necessarily align with someone’s interests but could still prove profitable down the line if done correctly over time (such as by creating “live” events).
The first thing you need to do is create a video content strategy for the year. -This will help you save time, money, and energy by ensuring that everything in your YouTube Business plan is aligned with what works best for YOU. An excellent way to do this is by thinking about:
- Your goals for the year (what do YOU want?)
- The types of videos you want to make (do some digging into keywords and topics)
- What type of channel would be best for YOU?
Plan a Platform for Branding & Traffic
You need to choose a video hosting platform to get started with the YouTube Business plan. Or make arrangements to brand your YouTube Business/channel to gain more trust. This would let you sell digital products or any service you’d like to offer.
A good video hosting platform should be easy to use and reliable. Additionally, it should have good customer support and a good reputation.
When choosing a video hosting platform, you will want to consider the following:
Establish a Blog to Profit Your Site Through YouTube Business
You can’t control how people search for your videos, but you can choose a domain name that is easy to remember, type and spell.
It’s always good to plan ahead for the blog, so you can engage users on the blog for a long by serving them your embedded videos.
Choose a domain name that is easy to pronounce, read and write. If your business has multiple products or services and each has its brand, then you should consider different top-level domains (TLDs) for each brand rather than using the same TLD across all sites.
For example: if you have both an e-commerce site and an informational blog, then it would make sense to use different TLDs to reflect the difference between the two products/services offered by your company and their target markets (eCommerce vs. Informational).
The first decision you’ll need to make is what content management system (CMS) you want to use.
CMS is the software that allows you to manage your website, including adding and removing pages and posts, changing the look and feel of the site, and adding new features.
Your choice of CMS can significantly impact how much time it takes for your site to launch because there are so many different options available.
The most common type of CMS is:
Hosted – A hosted solution means someone else hosts your website on their servers and provides some or all of the necessary tools for creating content, such as WordPress or Squarespace.
You don’t need technical knowledge to set up a hosted solution.
The first step is to set up your YouTube channel, Facebook page, and Twitter account. You will also want a Google My Business listing for your business and a LinkedIn page for personal branding. Finally, create an Instagram account for your business.
Plan The 2nd Niche For Your Faceless YouTube Channel (optional)
When you achieve a goal of uploading at least 50 videos on your channel, now you can think of establishing a YouTube business. Establishing a business through a faceless channel makes it a lot more convenient to manage with the help of fellow employees or partners.
If you’re new to YouTube, it’s best to go with 1 channel initially. As this may get difficult to manage multiple channels at the starting point.
There are 3 reasons to start a faceless channel:
- You literally don’t have much time to set up a studio and shoot every time, as you’ve got other projects and businesses to look after.
- You are uncomfortable recording yourself or are camera shy.
- You want to make YouTube your Full-Time Business, and you can afford to hire a team to get your work done, expediently.
Don’t Jumble Up With Niches & Channels
Significantly, don’t try serving several pieces of info in 1 single channel. Be more specific about your channel. Don’t try to be a jack of all trades and master none.
You don’t have time for that. There is no shortage of opportunities for those who want them, but there are also many distractions and obstacles along the way if you spread yourself too thin.
It’s better instead to be good at something specific than mediocre at everything else.
Suppose someone gives you advice about being a YouTube business owner or creator. In that case, they’re probably talking about having multiple channels—one channel per niche—and then cross-promoting between those channels (and maybe even some other social media platforms).
You might say, “but what if I want more than one video niche that I can handle all by myself?” Well, it’s OK if you do want multiple niches.
Just know that it will take longer for each niche because you’ll need more content for each one (i.e., uploads), which means more time spent making videos than actually promoting them.
it’s always recommended to go with a team or partner if you’re planning a Faceless YouTube business.
These are the steps to plan YouTube business for the year 2023
Now that we have established the importance of building a YouTube channel, we next have to start planning for the year 2023 for the YouTube Business plan.
These strategies can help you plan for your YouTube business in this section.
- Identify your target audience.
- Define what type of content they want to see from you and give them something they can relate with
- Create a sound strategy and follow it consistently
Conclusion On Planning For a YouTube Business
YouTube business is a booming industry, and it will only get bigger. You can be part of this revolution with the right strategies and planning.